Creating a nonprofit's marketing strategy is integral to raising money, cultivating supporters and increasing community awareness. Organizations face serious competition with the expansion of internet advertising, social media business and expanding community nonprofits. In addition to seeking local funding, the nonprofit must break through advertising clutter for attention and donations.
Designing and executing a marketing strategic plan is challenging, particularly for the nonprofit with limited financial resources and staff. In this course students will begin with a broad view of marketing basics and then narrow the focus to create a marketing plan by the end of the course. Classes will explore how to conduct an agency analysis, write goals, outline a realistic plan and include a budget, timeline, tools and tactics. Students will learn to use traditional and social media platforms and how to build and implement a realistic plan.
The class will include interactive discussions, small group work to help each student create a marketing strategy and plan, and guest speakers to provide a local view of marketing challenges and opportunities.