Events for nonprofits can raise money, cultivate new donors, and build awareness. For some groups, events are nightmares in which money is lost, staff is stressed or donors are disappointed. This course will provide valuable strategies and tools for successful event experiences with positive outcomes.
Students will learn the elements of designing an event which include how to: select appropriate events, identify internal and external resources, form budgets, develop realistic goals, create measurable objectives, prepare strategic and detailed plans, design roles and tasks, build donor relationships, engage external partners and avoid mistakes and pitfalls. Materials and resources will be provided.