Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with “hot words” and ten copywriting mistakes to avoid; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator.
Who might be interested? Small business owners, new marketing professionals and recent marketing graduates.
Prerequisites: 56211 and 56121 or equivalent experience