Advertising can help people access your services, participate in your programs and events, support your cause and engage potential donors and volunteers. The class is designed to enhance your current plans and help nonprofits successfully advertise by designing a practical budget, developing realistic goals and creating an effective plan. This interactive workshop will include new strategies on how to prepare an annual advertising campaign and budget, create measurable outcomes, integrate traditional and non-traditional opportunities and utilize best practices. Students will explore how to determine target markets, create effective messaging including content-marketing, develop a checklist on how to design an ad, pursue alternative methods of advertising including cause-marketing, B2B, and learn how to purchase appropriate materials like business cards, brochures, rack cards, fliers, posters, e-mail, e-newsletters, outdoor, banners and digital ads. Materials and resources will be provided.