The internet and Web 2.0 have transformed marketing. This course will introduce you to traditional marketing principles and get you familiar with the new landscape. This was the Mad Men era. Marketing activities pervade the enterprise. Customers are segmented and micro targeted. Growth hacking takes advantage of all the new tools of websites, mobile, analytics, email and social media available to us that helps us reach and communicate with customers and measure their behavior in order to provide the best user experience possible. It has gone from one-way advertising to two-way engagement. Welcome to your new world!