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Marketing in the Digital Age

ID : 86223   
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The internet and Web 2.0 have transformed marketing. This course will introduce you to traditional marketing principles and get you familiar with the new landscape. This was the Mad Men era. Marketing activities pervade the enterprise. Customers are segmented and micro targeted. Growth hacking takes advantage of all the new tools of websites, mobile, analytics, email and social media available to us that helps us reach and communicate with customers and measure their behavior in order to provide the best user experience possible. It has gone from one-way advertising to two-way engagement. Welcome to your new world! 

Class Details

4 Sessions
Weekly - Mon, Wed

CE South Building

John Cousins 



Please read:  Tuition remission eligible



Registration Closes On
Wednesday, February 6, 2019 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
1/28/2019 - 2/6/2019 Weekly - Mon, Wed 6:00 PM - 7:30 PM Albuquerque, CE South Building  Map, Room: 105 John Cousins