Publicity and promotion are not the same as advertising yet are part of a nonprofit’s marketing strategic plan. Publicity is free or low-cost and promotions can drive new supporters and volunteers to your doorstep. During this interactive workshop, students will be introduced to twenty-five new publicity projects, their benefits and how to implement each. Additionally, students will explore how to design a speakers’ bureau, distribute and track print collateral, submit features and guest columns, utilize window or business displays, coordinate tours, create open house events and host brown bag lunches. Materials and resources will be provided.